Printed promotional lanyards serve many purposes. Typically they will be seen holding work badges and student IDs, business cards, keys, pens, coach whistles and other small devices such as flash drives. They are often used as a keychain and are very useful when keys are typically lost. Custom lanyards serve the purpose for the user functionally but they also turn the user into a walking marketing device for the promotional brand adorning the lanyard. In a simplistic and meaningful way, the printed promotional brand on the lanyard becomes a point of site display which moves through crowds of people putting the message of the printed promotional lanyard in front of everyone. You will spot printed lanyards at every site particularly at exhibitions and at schools colleges and universities
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